Why Stage?

  • Staging is so much less than the first price reduction! (HSR 2018 Survey of 4,200 Homes)
  • Over 95% of home buyers are online FIRST before they visit the home. (HSR 2018 Survey)
  • 98% of Real Estate Agents believe staging is necessary but only 20% actually incorporate it. (HSR 2018 Survey)
  • 83% of buyers find it easier to visualize a property according to Buyer Agents (NAR, 2019)
  • Almost a third (27%) of buyers are more willing to overlook property faults when the home is staged. (NAR, 2017)
  • 85% of staged homes sold for 6 – 25% more than the unstaged homes. (HSR 2018 Survey)
  • 68% of the staged homes sold for at least 9% more than their “un-staged neighbor’s” home. (HSR 2018 Survey)
  • According to the Seller’s Agent, the most important rooms to stage are:

Living Room 93%
Kitchen 84%
Master Bedroom 78%
Dining Room 72%
(NAR, 2019)

HSR, Home Staging Resources
NAR, National Association of Realtors

Why Home Staging Works: Statistics

The Monetary Cost of Not Staging